Brand Marketing
Remote - US/Canada
6+ Months Contract
Brand/Paid Experts should have some combination of:
Incrementality tests (Brand)
Key Metric Development, Refinement, Measurement, and Forecasting (esp. Social & Partnerships)
Brand Full-Funnel Impact Ongoing Analysis
Holistic Marketing Measurement Roadmap
Full-Funnel IMC Campaign Measurement
MMM
Brand Campaign Measurement
Brand Deep Dives,Insight generation
Consulting with external agencies (Croud, Adswerve, Excel, etc.)
Full Budget (DR, Brand, Incentives) Investment Guidance & Scenario Modeling